The New Rules of Building a High-Growth Marketing Team | Brandon Camhi, Cognition

From The Marketing Engineer · 36:09

Show by Profound

Cognition crossed $1 billion in revenue run rate in roughly two years. Now, its new SVP of Marketing, Brandon Camhi, is taking on the challenge of scaling its marketing organization to match the company's rapid growth.With the company growing at an incredible pace, Brandon is rethinking how a modern marketing organization should operate. He's recruiting some of the best talent in the industry, challenging traditional org structures, and putting AI to work across the entire function. One of his first moves? Launching a $10 million billboard campaign across 14 cities in just one week.In this episode, Brandon joins Profound’s Trevor Pyle to share what he learned scaling marketing at Rippling and how he’s applying those lessons at Cognition. They get into the AI-powered workflows his team is building, why he believes brand investment should start early, how AEO fits into the bigger picture, and why he isn't worried about AI replacing CMOs.We discuss:The first priorities when taking over marketing at a billion-dollar companyHow a $10 million global billboard campaign came together in just one weekWhy Brandon is rethinking traditional marketing org chartsThe unconventional recruiting approach he uses to attract top talentWhat he learned from his biggest mistakes at RipplingHow Cognition uses Devin to streamline paid ads, lead management, and internal reportingWhy high-quality storytelling matters in enterprise marketingHow AEO connects to everything from customer reviews to social mediaThe interview exercise Brandon considers more valuable than a case studyWhy he isn't worried about AI replacing CMOsConnect with Brandon:LinkedIn: https://www.linkedin.com/in/bcamhi/ Cognition: https://cognition.com/ Connect with Profound:Website: https://tryprofound.comLinkedIn: https://www.linkedin.com/company/tryprofound/X: https://x.com/tryprofoundRead the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineerProfound University: https://university.tryprofound.com/The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.

More episodes of The Marketing Engineer

More episodes

PodSearch is a free, independent podcast search engine. Read about PodSearch, the privacy policy or contact us.