Magazines Aren't Dead - Meredith MacLeod
From Local Grit · 00:51:01
Show by Alex Hobcraft
Meredith MacLeod, the director and publisher of Hamilton City Magazine, shares the story of the magazine's inception, the challenges of print media in the digital age, the content and distribution strategy, the role of the magazine in the community, and the business challenges related to advertising and sustainability. The conversation covers the urbanization of Hamilton, the impact of urban development, the importance of downtown Hamilton, addressing homelessness and mental health, local community support and sustainability, and the value of supporting local businesses.TakeawaysThe importance of preserving print media in the digital ageThe value of local, independent media in celebrating and improving the community Urbanization has had a significant impact on Hamilton's development.Supporting local businesses is crucial for community sustainability.Chapters00:00 The Birth of Hamilton City Magazine06:11 The Print vs. Online Debate09:01 Content and Distribution12:03 The Role of the Magazine28:57 Advertising and Business Challenges33:47 The Urbanization of Hamilton34:25 The Impact of Urban Development35:21 The Importance of Downtown Hamilton36:49 Addressing Homelessness and Mental Health44:20 Local Community Support and Sustainability59:08 The Value of Supporting Local Businesses
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