Three generations, one mission: The Treasure Valley Coffee story
From Vending & OCS Nation Podcast · 20:35
Show by Endeavor Business Media
When a competitor won one of Treasure Valley Coffee’s original accounts by offering vending, founder Tom Boyer decided to start a vending company. Protecting that customer relationship mattered more than staying comfortable. That competitive spirit helped turn a business launched in a Boise garage into an operation with 325 employees, four locations and customers across parts of Idaho, Oregon and Washington. On this episode of Automatic Merchandiser’s Vending & OCS Nation podcast, host Bob Tullio talks with Suzanne Boyer and her son, Joel Myers, about the family values, service philosophy and growth opportunities driving Treasure Valley Coffee forward. Suzanne shares how she joined her father’s business and stepped into leadership after his unexpected passing in 2018. Her experience offers a powerful reminder that the relationships a business builds, with employees, customers and trusted partners, can become its greatest source of strength when circumstances change overnight. Joel talks about the company’s goal of doubling its size by 2030 and explains why much of that opportunity lies within its existing customer base. From coffee and hydration to concessions, breakroom supplies and micro markets, the focus is on solving more customer problems and increasing revenue at every stop. It’s a conversation about building an ambitious business while preserving the relationships that made success possible.
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