Are You Building Marketing That Search Can Trust
From The Insurance Marketing Playbook · 13:51
Show by Shelby McFarland
Your social media feels quieter, your competitors are using AI, and “just post more” is not a strategy. So I pulled the top digital marketing questions people are asking AI in 2026 and answered them with the same advice I give in real sales consults and workshops. If you’ve been wondering whether social media is still worth it, how often to post, or why your engagement is dropping, you’ll leave with a clear plan that’s built for how people actually scroll and search now.We dig into what matters more than likes and comments, how to create content that turns followers into customers, and why consistency beats random bursts of activity. I also talk through the smart way to use AI marketing tools without losing your voice or blending in with everyone else. AI can help you brainstorm, write faster, and clean up your messaging, but you still need your experience and perspective to stand out.Then we shift into search visibility: how to show up on Google and other search engines, how to get recommended in AI search results, and why your website is still the foundation even if you’d rather live on social platforms. We cover practical basics like Google Business Profile, website SEO, updated listings, blogging for authority, and when paid ads make sense based on your marketing goals and ROI. If you want a simple way to measure whether your marketing is working, you’ll also get the exact questions to ask customers so you can track what’s driving sales and turn that feedback into content.Subscribe for weekly marketing education, share this with a business friend who needs a reset, and leave a review so more people can find the show. What’s the biggest marketing question you want answered next?
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