Ep. 14 Live from Dallas at the Christmas Expo - The Value of Tradeshows for your Christmas Business

From Holiday Pros | Mastering The Business of Christmas for Interior Designers, Lighting Professionals, and Holiday Decor Business Owners · 22:23

Show by Lindsay Sutherland

We're coming to you live from the Christmas Expo in Dallas, Texas — and yes, we're finally in the same room! In this episode, Lindsay and Heather are sharing what it's really like to be inside one of the most unique trade shows in the world, where the networking feels like a family reunion, the outfits are unforgettable, and the business ideas are absolutely flying.From the fundraiser dinner that brought Santas to children in hospitals, to a ping pong game that had everyone in stitches, to the real talk about how to turn business cards into lasting business relationships — this episode is equal parts fun and genuinely useful. Heather also gives a sneak peek at HolliCon, coming to St. Louis in February in conjunction with Transworld, and why this is a must-attend moment for interior holiday designers.If you've ever wondered whether trade shows are worth your time and money, this episode will answer that — and then some.

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