Social Media for Holiday Decorators: What to Post & When

From Holiday Pros | Mastering The Business of Christmas for Interior Designers, Lighting Professionals, and Holiday Decor Business Owners · 44:00

Show by Lindsay Sutherland

If social media feels overwhelming, inconsistent, or just plain out of place when you're posting about Christmas in June — this episode is for you.In Episode 8 of the Holiday Pros Podcast, Lindsay Sutherland and Heather Lundervold break down exactly what holiday decorators and Christmas business owners should be posting, when to post it, and how to stop overthinking the whole thing. Whether you're brand new to social media or you've been flying by the seat of your pants (Heather's words, not ours), you'll walk away with a clear, actionable framework you can actually use.Lindsay draws on years of social media consulting across nonprofits, startups, and contract companies to lay out a step-by-step process tailored specifically to the Christmas industry — including tips for capturing content on the job, what to do when your clients don't want cameras in their home, and why B-roll footage of your work is more powerful than any polished talking-head video.Heather shares real-world lessons from her own journey as a luxury holiday decorator and what she's learning inside a high-level social media coaching program — including why you should post before you're ready, why consistency beats perfection every time, and why the algorithm is actually your friend when you stop fighting it.In this episode you'll learn:The "spaghetti approach" to posting 3–5x per day and what to do after 90 daysWhy niche, consistent content outperforms variety every timeHow to create a month's worth of content from a single jobThe tripod hack that makes filming on-site effortless (and affordable)Why B-roll + voiceover beats on-camera talking for most decoratorsHow to use scheduling tools (including Biz in a Box Solutions) to post all year without the stressWhy you should be building on multiple platforms — not just oneThe Hook Point principle: you have 3 seconds to capture attentionPersonal page vs. business page: what actually works on FacebookThis one's packed. Grab a notebook.Christmas Callers was founded to solve one problem - Helping Holiday Professionals land commercial contracts. We pull lists, enrich data, and baby sit leads all to help you be in the right place at the right time.Book your consultation with us now at ChristmasCallers.comThe Christmas Design Institute was founded by Heather Lundervold to help you become an interior Holiday Designer.Choose Your Path:Path 1: Become a certified decorator and join the designer-for-hire programPath 2: Launch your own Christmas Business.Explore both at ChristmasDesignInstitute.com

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