SM Nedelja 3 1 - Kako uočiti skrivene pretnje na tržištu

From Professor Talks · 19:17

Show by Vladimir Dženopoljac

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!These strategic management lecture slides from Singidunum University examine how organizations systematically analyze their external environment to achieve a competitive advantage. The curriculum breaks down the assessment process into four distinct phases—scanning, monitoring, forecasting, and assessing—while utilizing case studies to illustrate how macro-level shifts impact specific industries like food and technology. Furthermore, the materials explore diverse groups of external factors, ranging from economic and demographic trends to political, legal, and competitive forces. Finally, the framework introduces analytical instruments such as SWOT analysis, Porter's Five Forces, and the EFE matrix to help firms map out opportunities and threats for robust strategic planning.

More episodes of Professor Talks

More episodes

podsearch is a free, independent podcast search engine. Read about podsearch, the privacy policy or contact us.