How Authentic Stories Close More Deals Than Cold Outreach
From CREWcasts · 30:59
Show by Skdiv.Studios
Is storytelling the most powerful sales skill in 2025? In this CREWcasts episode, Host: Ruchi Kotecha sits down with Saurabh to unpack how he’s using community, events and authentic stories to win in B2B SaaS sales and build LIVEHAUS and Impact Circle in Sydney. They dive into: • Why the best ideas (and deals) still happen in-person • How LIVEHAUS and Impact Circle are reshaping the Sydney startup community • Using events instead of cold outbound as a demand-gen and sales engine • How to network without being cringe: coffee chats, walking groups, roundtables • Personal branding, LinkedIn, and storytelling as real sales leverage • Handling introversion, awkward moments and embarrassment as a founder or seller • The psychology of selling, discipline vs motivation, and building a brand online If you’re a founder, salesperson, HR/people leader or community builder, this episode is a playbook on how to sell, build trust and grow a real network without feeling salesy. ⸻ ⏱ Chapters Chapters 00:00:00 Trailer 00:00:21 Intro 00:00:42 Guest Introduction 00:01:14 Why LIVEHAUS? 00:01:49 Best Ideas Happen In-Person 00:02:11 Impact Circle Beginnings 00:03:08 Sydney’s Community Growth 00:03:41 Idea Behind Impact Circle 00:04:32 Ambitious People Together 00:05:21 Target Audience 00:06:03 Sydney Startup Gap 00:06:10 Storytelling & Community 00:07:24 Walking Groups & Loneliness 00:08:24 Founder/VC Culture 00:08:35 Journey Into SaaS Sales 00:09:55 Coffee Chats Journey 00:10:56 Forming Impact Circle 00:12:00 Events vs Digital Marketing 00:13:08 High-Value Client Story 00:14:05 Event Marketing Strategy 00:14:51 LIVEHAUS Events 00:16:14 Impact Circle Vision 00:17:28 Upcoming Roundtables 00:18:00 Awkward Coffee Moments 00:19:00 LinkedIn Networking 00:19:18 Hobbies & Running 00:20:24 Walk Community Growth 00:21:00 Advice for Founders 00:22:14 Overcoming Introversion 00:23:10 Handling Embarrassment 00:24:00 Personal Branding 00:25:15 Building Rapport 00:26:02 Psychology of Selling 00:27:10 Discipline vs Motivation 00:28:00 Building a Brand Online 00:29:00 Closing Thoughts 00:30:28 Bloopers and Credits ⸻ 💬 Tell us in the comments: What’s one story that has helped you close a deal, land a job or build a real connection? 🔔 Subscribe to CREWcasts for more real conversations on startups, sales, careers, community and creator-led brands. © SKDIV® Industries Private Limited. All rights reserved.
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