SEO vs GEO: Why AI Has Never Heard of Your Company

From Process over Pressure · 37:11

Show by Chad Paris

If you ask ChatGPT about your company today and one of two things happens: it tells your story the way you want it told, or it comes back with nothing at all. And if AI has nothing to say about you, it usually means nobody else does either. In this episode of Process Over Pressure I sit down with Eric Schultz, co-founder of World's Fair Communications, to talk about what it really takes to get your company found, trusted and recommended now that buyers search with AI instead of Google. Eric spent more than a decade in the newsroom as a news producer, including time in the CNBC pit, before moving into PR, where he built the communications strategy from the ground up at TheSoul, the parent company of 5-Minute Crafts. Today he and his business partner Craig Radow help B2B companies figure out their story and tell it to the audiences that matter. Eric breaks down the difference between SEO and GEO in one line that every founder should hear, and then shows why the answer to AI search is not a trick or a tool but a consistent story told by everyone on your team, from the CEO to the newest salesperson. He shares what happened when a client's CEO went live on CNBC and missed every key message the team had built, why you can never erase negative press from the internet and what you can do about it instead, the company that lost customers to a competitor with the exact same name, and the lesson he learned from over-servicing a client he believed in and losing them anyway. If you lead a company and want AI, the media and your buyers to say the right things about you, this conversation will change how you think about your story. 0:00 Introduction1:30 Meet Eric Schultz and World's Fair Communications3:46 From the CNBC newsroom to PR8:08 What a news producer knows about your customer11:21 Jeff Bezos and the empty chair at the table14:14 How to build a communications strategy14:53 SEO vs GEO: getting found in AI search17:21 The company nobody could find17:47 Can you ever erase bad press?20:00 How to measure PR and communications ROI20:28 The CEO who went on CNBC off message21:07 Why AI needs one consistent story23:47 World's Fair Communications in two sentences26:14 How one bad HR story spreads27:37 Over-servicing a client and losing them anywaySubscribe to Process Over Pressure for real conversations with founders and operators about failure, rebuilding, and building something better.Work with Stonefly: 🎙️ Podcast Website: https://processoverpressure.com/🌐 Stonefly Website: https://stoneflyconsulting.com📞 Book a Call: https://calendly.com/chad-stoneflyconsulting/💼 LinkedIn: https://www.linkedin.com/company/stonefly-consulting-group/Follow Eric Schultz:🌐 Website: https://worldsfaircommunications.com💼 LinkedIn: https://www.linkedin.com/in/ericschultzwfc/ #SEOvsGEO #AISearch #PublicRelations

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