Building Your Nonprofit's Culture of Philanthropy

From First Day Podcast · 00:17:56

Show by The Fund Raising School

In this episode of The First Day from The Fund Raising School, Bill Stanczykiewicz, Ed.D., is joined by Allan Marshall, M.Ed., CFRM, Chief Development Officer at the Bush School of Government and Public Service at Texas A&M University and adjunct faculty member at The Fund Raising School, to discuss how nonprofits can build a culture of philanthropy. Fundraising can often feel like an isolated responsibility, with development professionals expected to secure support without meaningful involvement from leadership, staff, or board members. Marshall emphasizes that successful fundraising requires a shared commitment across the organization, with everyone working toward common goals, communicating a consistent message, and understanding their role in advancing the mission. Marshall shares an example from his experience at an academic healthcare institution in Arkansas, where he established a "board of advocates" to increase fundraising engagement. The group included approximately 20 community leaders, donors, and trustees who were responsible for making financial contributions, staying informed about organizational priorities, and providing referrals to prospective supporters. Advocates also helped facilitate donor visits, campus tours, and community connections. Bill and Allan emphasize that board members do not need to personally solicit gifts to contribute to fundraising success. Sharing stories, making introductions, and serving as organizational ambassadors are equally valuable ways to participate. Bill and Allan also examine how research and data can strengthen fundraising strategies and encourage organizational involvement. Marshall highlights the annual Giving USA report as an important resource for understanding charitable giving trends and identifying opportunities in individual giving, major gifts, planned giving, and institutional support. He encourages nonprofits to translate research into practical initiatives, including annual giving campaigns, donor appreciation efforts, and legacy societies. Marshall also describes an "adopt a scholar" program that encouraged donors to commit $25,000 annually to support individual students. These examples demonstrate how evidence-based strategies can help organizations align fundraising opportunities with donor interests and institutional priorities. The central takeaway is that building a culture of philanthropy requires shared purpose, thoughtful strategy, and meaningful participation from people throughout an organization. Marshall recognizes that some CEOs, board members, and staff are uncomfortable asking for money, but encourages fundraisers to find other ways for them to contribute. He describes philanthropy as a force that can unify communities around shared causes, particularly during times of uncertainty and division. Bill reinforces this perspective by emphasizing the hope and joy that charitable giving creates. Together, they remind nonprofit leaders that fundraising is both an art and a science, and that sustainable success depends on relationships, organizational alignment, and a collective commitment to advancing the mission.

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