How CMOs Are Killing The Zero-Based Budget
From The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy · 8:40
Show by Fexingo
In this episode, we dissect why the zero-based budgeting model is collapsing under the weight of modern marketing complexity. We look at the specific case of a mid-cap consumer goods company that abandoned ZBB to fund experimental AI tools and creator partnerships, resulting in a measurable lift in customer acquisition cost efficiency. Lucas and Luna break down the operational friction that makes traditional budget auditing impossible for agile teams, and explore the alternative framework: value-based allocation tied directly to unit economics rather than historical spend. #CMOStrategy #MarketingBudget #ZeroBasedBudgeting #FexingoBusiness #BusinessPodcast #MarketingLeadership #UnitEconomics #CreativeAllocation #GrowthMarketing #ExecutiveStrategy #MarketingROI #BrandBuilding #DigitalTransformation #ConsumerGoods #AcquisitionCost #AgileMarketing #DataDriven #MarketingOps Keep every episode free: buymeacoffee.com/fexingo
More episodes of The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
More episodes
- The End of the CMO Role in Corporate Structure
- How CMOs Are Killing The Creative Brief
- Why CMOs Are Killing The Chief Marketing Officer Role
- How CMOs Are Banning The Word Marketing
- How CMOs Are Rewriting Customer Contracts
- How CMOs Are Betting On First-Party Data
- How CMOs Are Rewriting Customer Contracts
- How CMOs Are Rewriting Customer Contracts
- Why CMOs Are Banning The Sales Discount
- How CMOs Are Rewriting The Sales Discount
podsearch is a free, independent podcast search engine. Read about podsearch, the privacy policy or contact us.