Maximize In-Person Networking with MCEI Seattle and Brandon Lee
From The Paid Media Playbook · 29:32
Show by Double Z Media
We welcome Brandon Lee of Sequence Strategies, who also serves as president of MCEI (Marketing Communications Executives International) Seattle, to talk about why in-person networking matters more than ever and how our long-standing group has adapted since COVID. We discuss how the pandemic reduced attendance and how we’re balancing prestige with innovation, including a LinkedIn group, and exploring paid media and other channels to stay connected between meetings. We also cover Brandon’s earned-media and strategic communications work—helping organizations clarify their story, align with paid media, and build lasting communications infrastructure.00:00 Welcome Brandon Lee01:48 What Is MCEI Seattle04:16 Why In Person Networking Matters04:45 Rebuilding After Covid08:26 What Meetings Look Like10:38 Modern Marketing Changes16:46 Member Drive And How To Join20:27 Sequence Strategies Explained22:25 PR And Paid Media Alignment27:55 Wrap Up And InvitationFind MCEI Seattle Onlinehttps://www.mcei-seattle.org/More from Brandonhttps://sequencestrategies.com/Links and Resources:Subscribe to our newsletter hereLaura Szczes on LinkedInLisa Wekellis on LinkedInDouble Z Media WebsiteDouble Z Media on LinkedIn
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