Google and Bing agree one rule to opt out of AI training
From Marketing Is Calling · 00:08:20
Show by PPC Land
Google and Bing said they will honour a shared robots.txt signal that lets publishers block AI training across several companies at once, with Microsoft also separating training from AI answer grounding. A one-site study put click-through from AI Overviews and AI Mode at about 0.9%, and found that ordinary clicks fell when the site left the AI features.Also in this episode: Bing testing ads inside AI Overviews, Gemini dropping UTM tags, Google's warning on fake Googlebots, Zocdoc opening to AI agents, agencies and AI staffing, ghost audiences in streaming, NYC Marathon sponsors, SharkNinja and McLaren, and The Cheesecake Factory's silence.Marketing Is Calling is the audio edition of Landline, the daily newsletter from PPC Land, read by an AI voice. Read every story in full and sign up for Landline at https://ppc.land
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