Pizza world champion on opening a second site: “People mistake turnover and profit”
From Make Restaurants Profitable · 7:41
Show by Foodie Coaches
Johnny Di Francesco says it bluntly: “Turnover feeds the ego. Bottom line feeds the family.” A second site at the same turnover won't double your profit, and he says you're probably losing about 5%. In this episode he explains why, and the one question he asks owners before he'll say yes to a second restaurant.▶ Book a Profit Finding Session: https://foodiecoaches.co/yt-bac Johnny has been in business for over 30 years, won a world title for his pizza and opened restaurants across three continents. He has seen what happens when a second site opens too early: his US licensees opened a second restaurant against his advice, and it ended in closures.0:00 Second restaurant: why it won't double your profit0:28 When to open a second site: Johnny's advice to his US licensees1:16 Scaling a restaurant too early: why you scale chaos2:18 Why Johnny now says do less and do it really well3:22 Restaurant licensing: why Johnny only licenses to owner operators4:20 Multi site restaurants: the hardest jumps from 1 to 2, 3 to 4 and 4 to 8 sites5:32 Should you open a second location? The 50 hours a week and zero hours test6:10 Second site profit: why you probably lose 5%, and the 7% vs 14% EBIT maths6:53 Turnover vs profit: turnover feeds the ego, bottom line feeds the family▶ Book a Profit Finding Session: https://foodiecoaches.co/yt-bac Make Restaurants Profitable is the podcast for restaurant, cafe and bar owners who want to see how profitable venues are really run. Tim Kummerfeld sits down with hospitality operators to unpack the decisions, mistakes and numbers behind their results, so you can apply them to your own venue.Subscribe to get notified for weekly releases.
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