How to Build Ethical AI for Artists: Kartini Ludwig Pitches Koup Music
From Pick My Brain with Alan 'the nice one' Jones · 31:53
Show by Day One®
Win $2,000 in credits with the Day One Network — take our 2-minute audience survey before 30 June: dayone.fm/survey Would you play a guitar without tuning it? Of course not. So why use AI music toolsthat you can’t control? That’s the thinking behind Koup Music.In this episode of Pick My Brain, Kartini Ludwig, co-founder and CEO of Koup Music, shares her vision for an ethical, artist-first AI music platform. Kartini explains how Koup allows artists to fine-tune and collaborate with AI models to unlock new sonic possibilities, while still maintaining creative control.Alan Jones dives deep into Koup’s pitch, offering tactical advice on simplifying IP rights, presenting a stronger fundraising narrative, and testing paid marketing before hiring a CMO. They also explore why community-driven tools need clear go-to-market strategies, and how to make investors feel safe in uncharted territory.Time Stamps01:33 – Kartini’s background, creative roots, and how Koup Music began03:00 – What Koup Music is: empowering artists with tunable AI music models04:50 – Industry validation: APRA stats and ethical concerns in AI music06:05 – How Koup Music works: live performance demos and remix capabilities09:35 – Alan’s feedback: clarify visuals, showcase real artists in action11:22 – Business model: pay-as-you-go credits, future subscriptions, and a model marketplace14:39 – Who owns AI-generated music? IP rights, artist licensing, and transparency18:42 – Fundraising strategy: what $1M in seed funding will achieve for Koup22:04 – Growth goals: 100K users, CAC targets, and early marketing experimentsResources🙋🏻♀️ Kartini Ludwig – https://www.linkedin.com/in/kartiniludwig/🎶 Koup Music – https://www.koupmusic.com/Sponsors:Pick My Brain is supported by our wonderful sponsors:Deel: Global hiring and payroll can be a headache. Deel brings HR, IT and payroll together in one platform, helping companies including Shopify, Revolut and ElevenLabs scale internationally.Ready to expand your business?Build your global team with Deel at deel.com/dayone.___Galah Cyber offers Application Security Assessment Get a clear, ten-minute snapshot of your AppSec maturity across the five core principles. Fast, practical insights you can act on straight away at https://www.galahcyber.com.au/assessThe Day One NetworkPick My Brain is part of Day One, the podcast network dedicated to founders, operators & investors.To learn more, join our newsletter to be notified of new and upcoming shows. The only content we create is content that will help Australian founders.Mentioned in this episode:Vanta PMB May 2025_01Deel x PX_Script 1
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