Ep. 14 | Do Everything to Get Yourself Fired: The Fractional CEO Mindset | Justin Wilhelms

From Diary of a Fractional · 00:33:00

Show by Marques Pizarro

Almost every fractional spends their energy justifying their retainer. Justin Wilhelms spent his time building businesses good enough to not need him anymore, and that mindset is exactly what made him one worth hiring.After 12 years as Vice President and partner at Wet Solutions, Justin grew and sold a multi-million-dollar business at 40, debt-free, on his own terms. Rather than retiring or buying another company, he launched JW Innovative Coaching as a fractional CEO, bringing that same operator instinct to owner-led businesses stuck between one and ten million in revenue.His approach blends working genius frameworks, deep human psychology, and a faith-led philosophy that has quietly shaped every business decision he has ever made. Justin is also the host of Built on Purpose, a podcast giving faith-driven business owners a safe space to talk openly about how God has moved inside their enterprise.Chapters:00:00 Justin’s background and the exit that led to fractional work04:20 Why the fractional market exploded and where the real demand lives05:15 How to differentiate yourself and stop being a podium coach06:29 Do everything to get yourself fired — the fractional CEO mindset07:26 Building genuine connection with CEOs and founders11:19 Built on Purpose — running a faith-led podcast alongside a fractional practiceConnect with Justin:🎙️ Podcast: Built on Purpose: https://www.youtube.com/@BUILT_ON_PURPOSE🔗 LinkedIn: https://www.linkedin.com/in/justinawilhelms/🔗 Follow Diary of a Fractional: https://linkedful.io/diary-of-a-fractionalIf you enjoyed this episode with Justin, like, subscribe, and share it with your fractional colleagues.

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