150. Building a 6-Figure Beauty Business: Niching Down, Building Confidence, & Going For It with Caitlin Connell of Bare by Cait

From Lash Biz Babes · 34:50

Show by Erica Schramm

What if the thing that makes you different in the beauty industry is actually the thing that makes you successful?!In this week's episode, I'm joined by my friend Caitlin Connell (@barebycait) to talk about building a successful beauty business by niching down, stepping outside your comfort zone, and believing in yourself even when you don't have it all figured out!Cait is a licensed esthetician with over 14 years of experience and the owner of Bare Esthetics in St. George, Utah. She's built a reputation for her expertise in Brazilian waxing and is the creator of her own Brazilian waxing technique, The Bare Method, which she teaches through in-person and online trainings. Through her education, Cait is passionate about helping beauty professionals elevate their technique, grow their businesses, and fall in love with one of the industry's most profitable services!In this episode, we talk about Cait's journey from beauty school to building a six-figure Brazilian waxing business while working just 15–20 hours per week, how she's expanded into education and online courses, and the mindset shifts that have helped her overcome self-doubt and continue growing. We also share a little behind the scenes of our experience working together to grow her social media presence and launch The Bare Method online course!In this episode, we cover:💖 Why niching down and becoming known for one specific service can be one of the best decisions you make for your beauty business.🦋 The profitability of Brazilian waxing and how Cait has built a successful business while maintaining a flexible schedule as a single mom of three.✨ Why continuing education is so important for building confidence, improving your skills, and becoming an expert in your services.💖 How Cait transitioned into becoming an educator, teaching in-person classes, and eventually launching her own online Brazilian waxing course.🦋 The challenges of putting yourself out there on social media, overcoming imposter syndrome, and building confidence by doing things before you feel ready.✨ The importance of believing in yourself, setting boundaries, knowing your worth, and continuing to pursue your goals even when other people doubt you.Whether you're a lash artist, esthetician, or beauty business owner who's been thinking about niching down, becoming an educator, or taking your business in a new direction, this episode is such a good reminder that you don't have to have everything figured out before you get started. Sometimes you just have to go for it, figure things out along the way, and trust that you're capable of building the business and life you want!Connect With Cait!✨ TikTok:www.tiktok.com/@barebycait✨ Instagram:www.instagram.com/barebycait✨ The Bare Method Online Brazilian Waxing Course:https://stan.store/Barebycait/p/the-bare-methodLet's Be Friends!I'd love to connect with you outside the podcast!✨ My Instagram:www.instagram.com/xoericaschramm✨ Lash Biz Babes Instagram:www.instagram.com/lashbizbabesIf this episode inspired you to take a chance on something you've been wanting to do in your business, send me a DM and let me know! I'd love to hear what you're working toward!Get started with GlossGenius!Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

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