It Feels Like Work
From The Briefcase | Sutherland Weston · 03:41
Show by Sutherland Weston
When people want to know something, they want to know it with haste and clarity. On this episode of The Briefcase, Paul Chadwick, Video Production Manager, and Ian Buck, Podcast and Content Production Coordinator, discuss the big idea and how to guide customers there as conveniently as possible, making sure they don't say "It Feels Like Work". What You'll Learn When consumers are looking at a website, they are looking for the major image first and foremost. What a viewer looks for is clarity, and a "learn more" button, on it's own, will not give that. Messages need to presented shorter, sharper, and stronger than ever before to catch the attention of consumers. Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/
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