How PR Wins When You Stop Pitching
From Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy · 10:03
Show by Fexingo
We explore why traditional press pitching is collapsing under algorithmic fatigue and how brands are shifting to embedded journalism. Using the example of Patagonia’s supply chain transparency reports, we break down how creating proprietary data assets forces journalists to cite you rather than chase you. This episode covers the mechanics of building a newsroom-grade resource that earns backlinks and coverage without a single cold email. #PublicRelations #EarnedMedia #ContentStrategy #DataJournalism #BrandTrust #MarketingTrends2026 #SupplyChainTransparency #PatagoniaCaseStudy #NewsroomResources #DigitalPR #B2BMarketing #CorporateCommunications #SEOStrategy #AudienceBuilding #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingInsights Keep every episode free: buymeacoffee.com/fexingo
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