The Dart Linx Story: How This Double-Sided Dartboard Made $300,000 In 57 Days
From Pitch to Product · 00:04:02
Show by 52 Launch
This golf-inspired, double-sided dartboard was created by an 11-year-old and his dad. It sold out an entire container and brought in more than $300,000 in just 57 days.Meet Dart Linx, where darts meet golf. One side is a classic dartboard ready for cricket or 501. Flip it over for nine holes of darts-themed golf. It’s built from professional-grade sisal fiber for everyone from basement hobbyists to serious dart players.In this episode of the Pitch to Product Podcast, we break down how Dart Linx went from a father-and-son idea to a fast-selling product with 52Launch: - The idea: Tyler and Brian Wilcox’s vision for a real alternative to traditional darts - The challenge: building a premium product that is golf-themed but never gimmicky - The solution: a dual-sided board developed in the 52Launch Accelerator - The go-to-market strategy: paid ads, direct-to-consumer, B2B, and trade shows - The results: a sold-out container, 57 days to $300K, and 5x return on ad spendResults at a glance: - Sold out a full container at the 2025 Snowport holiday market at Boston Seaport - 50 units sold at the 2026 Northeast Golf Show - Nearly 200 units sold through paid ads in Q1 2026 - 150,000 impressions and a 5x ROAS in one monthDon't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch
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