Why Your CAC Is Rising Faster Than Revenue
From Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations · 10:10
Show by Fexingo
We dissect the hidden margin killer in modern paid acquisition: the divergence between Customer Acquisition Cost and Lifetime Value. Using a specific e-commerce case study where CAC rose by twenty percent while revenue stayed flat, we explain why scaling spend without fixing unit economics is a trap. Lucas walks through the math of blended versus marginal CAC, and Luna explores how attribution blindness distorts budget allocation. If you are seeing rising costs despite stable conversion rates, this episode explains exactly where the leak is happening and how to plug it. #CustomerAcquisitionCost #LifetimeValue #UnitEconomics #PaidAds #PerformanceMarketing #ROAS #DirectResponse #MarketingStrategy #EcommerceGrowth #AttributionModeling #MarginAnalysis #AdSpendEfficiency #FexingoBusiness #BusinessPodcast #LucasAndLuna #ScaleProblems #DigitalAdvertising #Profitability Keep every episode free: buymeacoffee.com/fexingo
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