Why We Start SEO With The Customer, Not The Keyword

From Marketing School - Daily Marketing Tips · 1:10:20

Show by Marketing School - Daily Marketing Tips

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hireNeil and Eric open on a $1,200 robot vacuum neither of them has properly used, and turn it into the week\'s throughline: the demo gets you funded, the product decides whether you survive. From there it is OpenClaw\'s fall from Jensen Huang\'s keynote to nobody\'s roadmap, Clay Collins\' prediction that the direct response marketer who learned to ship software is about to crush the indie hacker, China shipping good-enough models at a tenth of the price, WD-40 turning Amazon\'s generative ad tools into tripled unit volume, and an Instagram reel that ranked a brand that does not exist at number one on ChatGPT.Key takeaways◾A great demo raises the round, the product decides whether anyone stays◾Good enough at one tenth the price beats best in class more often than anyone admits◾AEO is not a new discipline, it is SEO with a different surfaceChapters00:00 Audience First SEO02:19 ClickFlow Content Workflow07:28 Atlassian and SaaS Moats13:40 Content, Careers, and Time18:21 SBA Loan Changes19:28 Direct Marketers in Software25:13 Intelligence and Volition31:32 AI Sentiment Divide32:59 Wealth Preservation Fears34:02 China’s Price Disruption37:57 Raising the AI Bar39:12 Marketing Needs Adaptability42:45 Singapore’s AI Optimism45:03 WD-40’s AI Ad Win49:11 Why Agencies Still Matter49:36 Agentic Web Future55:18 Intro Etiquette Matters55:38 Branding in Public Places58:53 Ranking on ChatGPT1:01:05 AEO Is Still SEO1:01:47 Kimi’s Growth Surge1:03:56 Marketable Moments Matter1:07:34 AI Creates More Jobs Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.️ Learn More About the HostsEric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficialNeil Patel: https://www.youtube.com/@neilpatel Hosted on Acast. See acast.com/privacy for more information.

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