Here\'s Exactly Why Google Is Going All-In on AI

From Marketing School - Daily Marketing Tips · 19:23

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Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hireNeil and Eric open on Google going negative on free cash flow to win the AI race, and ask whether it is a reckless bet or the only move a company with that much distribution can make. They use Naval\'s point about cheap software pushing value toward vertically integrated businesses to explain why agencies are turning into “brains”, including what the Google Ads team told Eric about traditional agencies this week, and finish on ChatGPT Voice as a genuine daily operating tool rather than a novelty.Key takeaways◾ Google is spending free cash flow, not spare cash, to win AI◾ Cheap software moves the value to vertically integrated, opinionated businesses◾ Voice is turning AI from a tool you open into a system you run the day onChapters00:00 Google\'s AI cash bet03:40 Naval: cheap software moves value to verticals05:30 Agencies evolve into brains08:22 ChatGPT Voice as a daily command centre10:12 Sponsor break14:47 Which AI companies do you trust with your data?17:35 Agentic recruiting workflows Hosted on Acast. See acast.com/privacy for more information.

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