Organic Content or Ads – Which Is Actually Better?

From Marketing School - Daily Marketing Tips · 14:45

Show by Marketing School - Daily Marketing Tips

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hireEric listens to two people argue organic content versus paid ads and calls the whole debate stupid, because the answer is both. From there into the ROI of podcasting after nearly ten years of doing this one, using the Forbes highest-paid list as a reality check, and finally why recruiting is higher leverage than managing when you are small.Key takeaways◾ Content versus paid is a false binary, and the answer is both◾ Buying growth can beat building it, if you know what you are buying◾ Recruit better people and you spend less time managing themChapters00:00 Content vs paid ads05:53 The ROI of podcasting07:53 Sponsor break10:51 Recruiting beats managing Hosted on Acast. See acast.com/privacy for more information.

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