Per-Seat Software Is Over. Here\'s What\'s Replacing It.

From Marketing School - Daily Marketing Tips · 15:36

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Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hireNeil and Eric dig into McKinsey shifting a quarter of its fees to outcome-based pricing and what that means for agencies built on billable hours. Then they run through seven AI marketing trends for 2026: hiring AI-pilled marketers, optimizing for agents instead of just LLMs, AI-built sites and landing pages, integrating directly into LLMs over chasing their traffic, the documentation boom, the backlash against using AI to market to AI, and why HTML artifacts are becoming the new way to package and share ideas.Key takeaways◾Outcome-based pricing is reshaping how agencies charge◾Optimize for agents and integrations, not just LLM traffic◾Using AI content to win inside LLMs will get discountedChapters00:00 McKinsey goes outcome-based pricing01:01 How outcome-based deals get structured02:51 Quantum Black savings example03:35 Why performance-based deals get renegotiated04:53 Seven AI marketing trends for 202604:58 Trend 1: Hiring AI-pilled marketers05:45 Trend 2: Optimizing for agents07:57 ClickFlow AI SEO break08:36 Trend 3: AI-built sites and landing pages10:07 Trend 4: Integrating directly into LLMs11:35 Trend 5: The documentation boom12:32 Trend 6: Backlash against AI marketing to AI14:15 Trend 7: HTML as a marketing trend Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ Subscribe for Daily Marketing Insights! Hosted on Acast. See acast.com/privacy for more information.

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