Content Isn\'t Hard, It\'s Misunderstood

From Marketing School - Daily Marketing Tips · 28:15

Show by Marketing School - Daily Marketing Tips

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hireNeil and Eric break down the etiquette of podcast collaborations, why giving raw recordings drives reach, and how a give-to-get mindset shapes long-term wins. They share lessons from speaking at the Social Commerce Summit, including QR code lead capture tactics, why case studies supercharge AI sales presentations, and how to calculate ROI on paid speaking gigs. A practical episode on collaboration, lead generation, and choosing the right events to grow your business.Key takeaways◾Give raw recordings to maximize podcast reach◾QR codes turn talks into qualified leads◾Pay-to-speak events can deliver 40x returnsChapters00:00 Podcast collaboration etiquette03:00 Give-to-get philosophy06:26 Social Commerce Summit recap06:46 QR codes for lead capture09:00 Lead qualification tradeoffs11:52 Community in the AI era12:17 ClickFlow AI content break12:48 Conversion stats from the event14:14 Single brain and AI implementation16:01 Adding case studies to presentations19:30 Getting paid to speak20:33 Paying to speak for ROI22:36 Criteria for paid speaking events24:11 Calculating speaking ROI26:04 HubSpot Inbound and brand-building events27:29 Repurposing speaking clips Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ Subscribe for Daily Marketing Insights! Hosted on Acast. See acast.com/privacy for more information.

More episodes of Marketing School - Daily Marketing Tips

More episodes

podsearch is a free, independent podcast search engine. Read about podsearch, the privacy policy or contact us.