You\'re Not Behind (Yet): The New Marketing Playbook

From Marketing School - Daily Marketing Tips · 1:17:12

Show by Marketing School - Daily Marketing Tips

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hireEric and Neil break down OpenAI’s new $200M purchase, why the TBPN deal matters, and what it says about the future of clips, distribution, and media strategy. They also get into how AI is changing marketing workflows, why certain channels are pulling ahead, and what marketers should pay attention to as customer acquisition keeps shifting.Key takeaways◾ TBPN built around clips, distribution, and ad inventory, not just the full podcast.◾ X is becoming a much stronger distribution channel for the right audience.◾ AI is changing how marketers build, test, hire, and execute.◾ The fake GitHub star economy shows how easy online credibility signals are to manipulate.◾ Employee-generated content is becoming a bigger growth lever.◾ Eric and Neil would still bet on channels like clips, email, AEO, X, SMS, and LinkedIn.◾ SEO is not dead, but the old way of measuring it is.Chapters00:00 OpenAI’s $200M purchase and the TBPN strategy09:11 Why X is driving distribution16:01 Why A16Z is crushing social20:19 Why the clip economy changes media28:21 New AI workflows for marketers33:48 Why companies are outsourcing agent builds39:00 The VSC flywheel and why boring businesses win47:50 Why agency holdco models are breaking57:20 The fake GitHub star economy01:05:47 The rise of employee-generated content01:09:21 The 7 marketing channels they’d bet on today01:15:02 SEO is dead again… so why double down? Welcome to Marketing School, one of the top business podcasts. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who actually test what they teach.The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of NP Digital and one of the most recognized marketers in the world.️ Learn More About the HostsEric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficialNeil Patel: https://www.youtube.com/@neilpatel Free ResourcesUbersuggest: https://www.ubersuggest.com/Answer The Public: https://www.answerthepublic.com/ClickFlow: https://www.clickflow.com/ Subscribe for Daily Marketing Insights! Hosted on Acast. See acast.com/privacy for more information.

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