Why Our Thoughts On Influencer Marketing For Ourselves Have Changed

From Marketing School - Daily Marketing Tips · 19:31

Show by Marketing School - Daily Marketing Tips

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire.This episode breaks down why their mindset on influencer marketing flipped, how they use influencer deals to fund rising content costs, and the real numbers behind their content budget and unprofitable podcast. They dig into broken podcast ad agency models, share a smarter path to B2B podcast sponsorships, and reveal how marketers are gaming ChatGPT rankings today, plus what they would change in the LLM algorithm so brands win with long-term, authority-driven SEO instead of spam.Key takeaways:Use influencer deals strategically to offset growing content production costsTreat your podcast like a B2B media asset and sell sponsorships directlyLLM SEO will reward absolute authority, not short-term spammy tacticsChapters:00:00 Why our influencer marketing stance changed01:00 Using influencer deals to fund content02:20 What we really spend on content teams05:24 Turning a money-losing podcast into a profit09:51 How marketers game ChatGPT and LLM rankings12:10 Our blueprint to fix ChatGPT-style algorithms18:49 Final thoughts, lessons, and next steps Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and a Forbes Top 10 Marketer. ️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ Subscribe for Daily Marketing Insights! Hosted on Acast. See acast.com/privacy for more information.

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