Emotional Targeting: A Proven Path to More Leads and Sales

From Social Media Examiner · 48:26

Show by Social Media Examiner

Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your site, but have no clear direction on what to fix or why?Enter emotional targeting is a science-backed approach that transforms your marketing by tapping into how real people make decisions.You’ll learn a step-by-step framework for uncovering emotional triggers through research, auditing your site with a human lens, and testing hypotheses rooted in real customer pain and desire. You’ll also find examples of how emotional targeting works across copy, design, and AI-assisted research. Subscribe for More Marketing Insights – https://www.youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1️‍️ About Talia Wolf– Website https://taliawolf.com/– Website https://getuplift.co/– Book https://taliawolf.com/book– Course https://getuplift.co/emotion-sells-masterclass/– Instagram https://www.instagram.com/taliagw/– LinkedIn https://www.linkedin.com/in/taliagw/– YouTube https://www.youtube.com/@TaliaWolf Show Notes From This Episode– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/emotional-targeting-a-proven-path-to-more-leads-and-sales Connect With Michael Stelzner – Michael Stelzner on Facebook https://www.facebook.com/stelzner– Michael Stelzner on X https://x.com/mike_stelzner⏰ Timestamps00:00 Intro01:23 About Talia Wolf03:03 What Can Emotional Targeting Do for Marketers10:10 Step 1: How to Do Meaningful Research to Understand Your Customer22:21 Step 2: How to Conduct an Emotional Targeting Audit38:07 Step 3: How to Test and Optimize Your Emotional Targeting#SocialMediaExaminer #SocialMediaMarketingPodcast #IdentityMarketing Hosted on Acast. See acast.com/privacy for more information.

More episodes of Social Media Examiner

More episodes

podsearch is a free, independent podcast search engine. Read about podsearch, the privacy policy or contact us.