The Language of Persuasion: Magic Words to Get Your Way
From Social Media Examiner · 45:33
Show by Social Media Examiner
Want to be more persuasive? Wondering which words will influence people to take action? Discover how to use language to guide people to a desired outcome. Subscribe for More Social Media Marketing Insights – https://www.youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1️️ About Jonah Berger– Website https://jonahberger.com/– Book Magic Words, what to Say To Get Your Way https://jonahberger.com/magic-words/– LinkedIn https://www.linkedin.com/in/j1berger/– Twitter https://twitter.com/j1berger Other Notes From This Episode– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/the-language-of-persuasion-magic-words-to-get-your-way– Connect with Michael Stelzner (@Stelzner) on Instagram https://www.instagram.com/stelzner/ ⏰ Timestamps00:00 Intro00:42 About Language In Business And Marketing04:12 The Use Of Language In The World Of AI05:10 How To Make A Bigger Impact With Language06:43 The S.P.E.A.C.C. Framework For Persuasive Language07:43 S.P.E.A.C.C. Language Strategy “A”: Agency & Identity23:19 S.P.E.A.C.C. Language Strategy “C”: Concreteness33:50 S.P.E.A.C.C. Language Strategy “C\": Confidence”42:55 Using The Right Words In The Right Way#SocialMediaExaminer #SocialMediaMarketingPodcast #Copywriting Hosted on Acast. See acast.com/privacy for more information.
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