Facebook Brand Safety Tools: A Complete Walkthrough for Marketers

From Social Media Examiner · 4:27

Show by Social Media Examiner

Do you run Facebook ads? Wondering how to stop your ads from running on content that doesn’t match your brand values? Facebook marketing expert Tara Zirker explains how to use Facebook’s Brand Safety tools to control where your Facebook ads appear. Find out how to set your Inventory Filter level, and how to use Topic Exclusions to stop your Facebook ad from appearing in specific types of content. Learn how to use the Publisher List to see a list of Facebook pages and Audience Network apps on which your ads could be shown, and how to create a block list to manage that exposure. Finally, you’ll discover how to run a Delivery Report to see exactly where your ads have appeared in the past. Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub Visit Tara’s Website for More Facebook Marketing Tips-- http://successfuladsclub.com/ Subscribe to The Social Media Marketing Podcast-- https://www.socialmediaexaminer.com/shows/ Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx00:00 Intro00:40 Accessing Brand Safety Tools01:04 Brand Safety Overview01:29 Controls02:33 Block Lists03:06 Publisher List03:31 Where Your Ads Are Appearing04:16 Additional Resources#SocialMediaMarketing #FacebookAds #FacebookMarketing Hosted on Acast. See acast.com/privacy for more information.

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