How to Analyze Site Visitor Engagement With Google Analytics Reports

From Social Media Examiner · 12:15

Show by Social Media Examiner

Do the people you send to your website find what they’re looking for? Looking for insights to improve the customer journey? Measurement marketing expert Chris Mercer shares three Google Analytics reports that show how people engage with your website. You’ll discover how to use Bounce Rate, Pages per Session, and Average Session Duration metrics to analyze your website visitor engagement by traffic source, landing page, and device category. You’ll also learn how to reveal which audience segments spend more time on your website, and find opportunities to adjust what visitors see when they first land on your site. Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub Visit Mercer’s Channel for More Measurement Marketing Tips-- https://www.youtube.com/channel/UCNx2NLu6uo5LOgXh2qRAlhA Find Resources and Tools Mentioned In this Episode-- How to Use UTM Parameters to Track Your Marketing: A Beginner’s Guide:https://youtu.be/KYFZOg_L7Z0 Subscribe to The Social Media Marketing Podcast-- https://www.socialmediaexaminer.com/shows/ Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx00:00 Intro00:24 Why Analytics is Important01:17 Reading the Source/Medium Report02:00 Behavior: Measures of Engagement02:40 Understanding Bounce Rate04:01 Understanding Pages / Session05:04 Understanding Avg. Session Duration06:00 How to Adjust Your Marketing Based on Metrics06:43 Comparing Traffic Sources08:36 Reading the Landing Page Report10:23 Reading the Audience Device Overview Report11:58 Additional Resources#SocialMediaMarketing #MeasurementMarketing #GoogleAnalytics Hosted on Acast. See acast.com/privacy for more information.

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