How to Analyze Your Facebook Ad Results: 7 Metrics to Track

From Social Media Examiner · 16:04

Show by Social Media Examiner

Wondering whether your Facebook ads are working? Not sure which metrics to track? Facebook Ads expert Amanda Bond shares 7 metrics to watch: Return on Ad Spend, Purchase Conversion Value, Cost per Purchase, Earnings per Lead or Click, Number of Leads or Clicks, Cost per Lead, and Click-Through Rate. You’ll learn what each metric represents, how to calculate it, and where to find the reporting data you need in Facebook Ads Manager. Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub Visit Bond\'s Blog for More Tips About Facebook Ads-- https://theadstrategist.com/sme-youtube Find Resources and Tools Mentioned In this Episode-- How to Setup Your Facebook Pixel: https://www.youtube.com/watch?v=-u3CUqYukag Subscribe to The Social Media Marketing Podcast-- https://www.socialmediaexaminer.com/shows/ Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx00:00 Intro01:05 Calculate Return on Ad Spend (RAOS)03:31 Calculate Purchase Conversion Value05:15 Calculate Cost per Purchase06:25 Calculate Earnings per Lead or Click07:25 Calculate Number of Leads or Clicks7:54 Calculate Cost per Lead08:37 Calculate Click-Through Rate10:25 Customize Facebook Ads Manager to Show These Metrics#SocialMediaMarketing #FacebookAds #FacebookMarketing Hosted on Acast. See acast.com/privacy for more information.

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