Big Brands Bullying Content Creators!
From Josh Maraney - SEO, Google Ads and Answer Engine Optimisation Podcast · 00:01:42
Show by Josh Maraney from Top Click Media
Big Brands Bullying Content Creators!How’s this for chutzpah?A leading technology brand in South Africa recently approached me to promote their products through video reviews.They loved my content, wanted to work with me and thought I’d be a great fit for their brand.Sounds fantastic, right?Until we started discussing payment!They wouldn’t pay me per video. They wouldn’t offer commission on sales. And they wouldn’t even let me keep the products I was reviewing!So essentially, they expected me to create content, promote their products and give them exposure, all for absolutely nothing.And here’s where it gets even more ridiculous.They genuinely believed THEY were doing ME a favour!Apparently, the privilege of being associated with their brand was supposed to be enough compensation because it might lead to other opportunities in the future.Are you serious?Content creation takes time, effort, experience and resources. Just because a company has a big name doesn’t mean it gets to demand free work from creators.And what really concerns me is how smaller content creators might feel pressured to accept these arrangements because they’re desperate for exposure or opportunities.Exposure doesn’t pay the bills, and a big brand name doesn’t give a company the right to take advantage of people.I turned down the offer immediately.I have no problem working with brands, but there needs to be mutual respect and a fair exchange of value.Am I being unreasonable, or are some big brands becoming far too comfortable expecting content creators to work for free?#ContentCreators #InfluencerMarketing #BrandPartnerships #CreatorEconomy #ContentMarketing
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