Hair longevity is now the biggest idea in beauty. Here is what it actually means — and where the products being sold under that name fall short of the science.
From From Root to Ritual · 6:31
Show by Olena Laritelle
From Root to Ritual by Laritelle Organic. Premium hair care in Europe is up 24% — €1.2 billion in twelve months, according to Circana. In the UK, hair growth products are the fastest-growing category in the entire sector, up 32%. Search interest in the phrase "hair shedding" rose 105% year over year. The beauty industry has responded by reaching for a new organizing idea: hair longevity. The concept is right. The products being launched u... Read the full article: https://laritelleorganic.com/blogs/from-root-to-ritual/hair-longevity-is-now-the-biggest-idea-in-beauty-here-is-what-it-actually-means-and-where-the-products-being-sold-under-that-name-fall-short-of-the-science
More episodes of From Root to Ritual
More episodes
- Castor oil is having its moment. Here is what the research actually says — and why the real story is more interesting than the TikTok version.
- TikTok convinced a generation of women they are going bald. Most of them are not. Here is how to tell the difference — and what to actually do about it.
- Glass hair is 2026's most coveted look. Here is what actually creates it — and why the shortcut everyone is reaching for is not the answer.
- Mocha balayage searches are up 949%. The warm tone moment is here — and the hair underneath it needs a ritual to match.
- October is the moment. What the change of season does to your hair — and why the ritual you build now will carry you through winter.
- Bond repair is the biggest category in hair care right now. Most of what is sold under that name does not actually repair bonds. Here is what does.
- Your scalp has a microbiome. What lives there is directly connected to how your hair grows — and most hair routines are quietly disrupting it.
- A randomized trial just showed 25% more hair density in eight weeks — and the active ingredient was a tropical plant. Here is what that research actually means.
- How to give someone a ritual: the botanical hair gift guide for people who want to give something that actually does something.
- The hair loss nobody warned you about — what GLP-1 medications actually do to the scalp, why it happens, and what a real scalp ritual can do about it.
PodSearch is a free, independent podcast search engine. Read about PodSearch, the privacy policy or contact us.