451: More Cows Won’t Make You More Successful with Damion Turner
From CattleUSA Daily · 00:32:08
Show by CattleUSA | Lauren Moylan
Damion Turner joins Lauren on the Cattle USA Daily Podcast today for an honest conversation about the business of ranching and what it really takes to build a successful cattle operation. With cattle gaining attention and more people wanting to get into the industry, Damion explains why owning cows doesn't automatically mean you're making money. Damion breaks down the importance of understanding your resources, setting clear goals, practicing patience, and building a business around what your operation can actually sustain. He also discusses common mistakes producers make when expanding too quickly, the role of genetics and recordkeeping, and how to balance modern technology with the foundational principles and heritage of ranching.Links:Connect with Damion on LinkedIn: https://www.linkedin.com/in/damionkturner/Shades of Agriculture on IG: https://www.instagram.com/shades.of.agriculture/Shades of Agriculture Podcast: https://www.youtube.com/c/ShadesofAgriculturewithDamionTurner/videosCattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5mCattleUSA Website - https://www.cattleusa.com/CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_shareFacebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9gCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/Key Takeaways:Owning more cattle doesn't automatically translate to greater profitabilityTreating a ranch like a business starts with a clear plan and defined goalsGrass, water, acreage, and finances determine what an operation can sustainExpanding too quickly without understanding your resources can put a ranch at riskComparing your operation to others ignores the different resources and circumstances behind each businessGenetics and EPDs are tools for making decisions that fit your herd and production goalsConsistent recordkeeping helps producers evaluate cattle and make better long-term decisionsSuccessful ranching requires patience, sound management, and a commitment to foundational principlesChapters:00:00 Introducing Damion Turner01:15 Growing Up in the Cattle Industry03:13 Why Good Cattle Don't Guarantee a Good Operation04:53 Treating Ranching Like a Business07:41 Evaluating Resources and Setting Goals10:10 The Mistake of Moving Too Fast11:09 Why Comparing Operations Doesn't Work13:38 Evaluating Strengths, Weaknesses and Resources17:23 Building a Plan Around Your Operation19:41 Genetics, EPDs and Herd Profitability21:47 The Value of Recordkeeping and Foundational Practices24:13 Being a Good Steward of Your Cattle26:26 The Future of Ranching and Producer Profitability28:54 Preserving the Cowboy Way of LifeDamion Turner, Cattle USA Daily Podcast, cattle business, cattle industry, ranch profitability, cattle operation management, profitable ranching, cattle producers, beef cattle specialist, cattle market, ranch business management, cattle industry trends, getting started in ranching, cattle ownership, cow-calf operation, ranch resources, grazing management, pasture management, cattle stocking rates, cattle genetics, EPDs, herd improvement, cattle recordkeeping, livestock production, sustainable ranching, cattle business planning, ranch management mistakes, cattle expansion, beef production, agricultural business, ranching heritage, future of the cattle industry
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