The future of charitable giving as an investment strategy
From InvestBetter.™ Podcast · 37:46
Show by InvestBetter.™
Most people give the way they were taught: a check at the end of the year, a gift when a friend asks. But what if your most valuable gift isn't money? In this episode of the InvestBetter.™ podcast, Sten Morgan, CFP®, talks with Will Acuff, co-founder of Corner-to-Corner and founder of Kingdom Founders, about investing in people.Will shares how Corner-to-Corner helps neighbors in Middle Tennessee plan, launch and grow their own small businesses with education, mentorship and a little capital. They talk about why relief is a starting point, not a finish line, why the market should judge a business idea, and why so many successful owners are still running on fear.If you own a business or have built real success, this episode asks a different question: where do your time and resources do the most good, and are you building from joy or from fear? It is educational, so talk with a qualified professional about your own situation.As Will Acuff puts it: "Relief is a great place to start and a terrible place to stop." (03:55)In this episode:Why your time can be a bigger gift than your money, and how a friend's comment changed how Sten gives.The three ingredients that help someone build a business: education, mentorship and capital.Why the market, not a coach, should decide whether an idea is good, and why the willingness to pivot matters.Why keeping a customer and earning a referral are not the same thing.How to stop building from fear and start building from joy, with one 10 minute exercise.Timestamps:00:00 Cold open01:04 Will's story: from a rock band to a Nashville neighborhood03:50 From relief to flourishing04:30 Giving time, not just money05:35 Money is a tool, not the tool09:07 Education, mentorship and capital13:42 Who should, and shouldn't, start a business17:34 Lessons for established business owners25:09 Limiting beliefs, and building from joy instead of fear33:19 Staying generous after you've made itFree resources:This episode's FREE tool: The Generosity Planner. How to invest in people, a quick self check and 3 questions to bring to your advisor. investbettershow.com/guideTake Your Financial Plan Score: A free assessment that shows where you stand today. It is not a financial plan. ib-financialpreparedness.scoreapp.comJoin the movement: Get the 3 Financial Strategies FREE. investbettershow.com Listen and follow: Apple Podcasts https://podcasts.apple.com/us/podcast/investbetter-podcast/id6829031753Spotify https://open.spotify.com/show/5SoEb2ANUOzEijSfeF7Q20YouTube https://www.youtube.com/@InvestBetterShowJoin the Movement investbettershow.comHashtags: #InvestBetter #FinancialPlanning #BusinessOwners #FinancialLiteracy #WealthStrategy #MoneyMindset #InvestBetterPodcastFor informational and educational purposes only. Not investment, legal, or tax advice.
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