How to Scale a Niche Professional Services Firm With Garth Larson

From The Principal Podcast · 31:34

Show by GHA Marketing

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Garth Larson is the Co-Founder and CEO of FIRST Educational Resources, a professional services firm serving school districts through consulting, coaching, professional development, events, publishing, and other specialized solutions.Since launching the firm in 2014, Garth and his team have worked with more than 2,500 school districts around the world. A major part of their approach is understanding the specific challenges each client faces and building solutions around those needs rather than relying on a one-size-fits-all offering.In this conversation, we’ll explore how Garth built FIRST, how the firm wins trust in a specialized market, how it attracts and retains clients, how Garth has expanded the business across multiple service lines, and what it takes to build a professional services company designed to last.Proposed Interview Structure:1. What led you from working in education to building FIRST Educational Resources, and when did you realize this could become a real professional services business?2. What specific problem are you helping school districts solve today, and why has solving that problem mattered so much to you personally?3. Who are your ideal clients today, and within a school district, who usually holds the decision to bring FIRST in and hire you?4. When you look at how FIRST has grown, where does new business typically come from today, and what has worked best for building trust and attracting the right clients?Current Acquisition Channels: Referral, Meta Ads, Webinars, Podcast (hosting), Speaking engagementsSub Question: What do you think about podcasts as a marketing and trust-building tool for firms like yours, particularly when the buyers are senior leaders making high-consideration decisions?5. Once a potential district enters your world, how do you approach the sales process and move from an initial conversation to a meaningful engagement?6. You’ve worked with thousands of districts over the years. What do you do to keep clients coming back and turn an initial project into a long-term relationship?7. Where do you find yourself most challenged right now as the founder and CEO of a growing professional services firm, if at all?8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?**********************************************************Know more about Garth LarsonWebsite Link: http://www.firsteducation-us.comConnect with Garth Larson on LinkedInLinkedIn Link: https://www.linkedin.com/in/garth-larson-ed-d-a5b821111Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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