How to Market a Salon: SEO, Google Ads & Social Media Strategies That Bring in Clients

From The Curly Girl's Obsessions · 00:39:16

Show by Jennifer Janisch

Welcome Back to The Curly Obsessions! 🎙️Hey everyone, welcome to another episode of The Curly Obsessions! Today's episode is a little different - and honestly, a lot of fun. I handed the mic over to Mia from our salon, and she interviewed me as if she didn't already know me. And trust me, even after all our time working together, she still uncovered some things I've never shared before.In this episode, I open up about my journey - from my family putting down roots in Lombard back in 5th grade, to the early days of my career when Lombard had a whopping 54 salons all competing for the same clients. We dig into how I built my clientele from scratch and how Adored Salon went from serving mostly locals to welcoming curly hair and extension clients from all over the country - and even Canada.Mia also asked me about the best advice that's shaped my life, and I got real about it: seasons of hustle, growing up with scarcity, and why I believe your greatest skill is learning how to sell yourself. I also share my morning routine - yes, the emails-and-social-media-first thing - and why I stand by it.We talk marketing too: my crash course in websites and SEO, the Google Ads that changed everything, that infamous false Yelp review (the whole wild story is in there), and why social media is still the biggest bang for your non-dollar - including why we're now geotagging a certain very busy gym in Lombard.I also get candid about failure - like the 2021 moment when it felt like everything was collapsing within five minutes - my 90-second rule, and why failure has always led me somewhere better.And for the fun one: my favorite part of the creative process. Mia expected me to say being behind the chair... my answer surprised even her.So grab your coffee, settle in, and join us for this candid, question-driven episode. And as always - be loved, be beautiful, be adored. 💛

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