Episode 67 - Selling Atmosphere: How One MSP Won the Hospitality Market (w/ Brett Prieto)
From The MSP Sales Podcast · 39:44
Show by Brian Gillette
Most hospitality clients don't care about abstract backend cybersecurity - they care about guest experience, music, working register screens, and fast Wi-Fi. In Episode 67 of The MSP Sales Podcast, Brett Prieto, founder of Beardman Technology Group, breaks down how he built a dominant MSP in the restaurant and venue space by taking complete ownership of the client’s physical environment. Brett leads with vision and atmosphere, eliminating the endless "blame game" between ISPs, POS vendors, and sound system techs. We cover: → Why selling what clients can touch and feel (AV, signage, Wi-Fi) opens doors to full IT management → How taking total ownership of the stack eliminates vendor finger-pointing → Why leading with guest atmosphere beats asking a restaurant owner for their budget 🎧 Episode 67 is streaming now on all platforms. -------------------------------------------------------------------------------------------- Learn more about Brett Prieto via his LinkedIn. Learn all about Feel-Good MSP and our end-to-end MSP sales training, growth and development program at: www.FeelGoodMSP.com Brian's book "How To Sell a Sh*tload of Managed Services (without selling your soul)", is now available in both hard-copy and audiobook format! It’s your roadmap to build repeatable growth, higher margins, and stronger client relationships without compromising values. Get it now at Amazon.com https://a.co/d/hJKoFxg
More episodes of The MSP Sales Podcast
More episodes
- Episode 66 - From $700K to $14M: 16 Years Selling for One MSP (w/ Mike Herrington)
- Episode 65 - Why Nobody Is Buying Your Managed Services
- Episode 64 - Money and Time: How to scale through the different phases of MSP Growth
- Episode 63 - How 750 Closed MSPs Taught Me to Stop Churn (w/ Nick Wolf)
- Episode 62 - From Zero to $20 Million in Six Years (w/ Juan Fernandez)
- Episode 61 - Utility vs Asset: Selling Who They Become in MSP Sales
- Episode 60 - Sausage Making: The MSP Sales Habit That Kills Trust
- Episode 59 - One of Three: Why Great MSP Closers Still Lose
- Episode 1 - Shifting the MSP Sales Mindset
- Episode 2 - When MSP Sales Training Falls Short (w/ Guest: Robert Gillette)
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