The Healthtech Marketing Show: Marketing as Sales’ Intelligence Engine: How Naviant Built 978 Personas With AI
Show by Healthcare NOW Radio and Podcast Network - Radio and Podcasts for the Healthcare Industry
What if the most valuable thing AI can do for your marketing team has nothing to do with content? A year ago, Mike Campana, Chief Marketing Officer at Naviant, was an AI skeptic. Then he showed host Adam Turinas Resonance, and it blew him away. Resonance is a web-based tool that Mike and his team built without a single engineer. Behind it are 978 personas across multiple vertical markets, and it connects to Salesforce and HubSpot. Before a rep walks into a meeting or a BDR picks up the phone, it tells them who they’re talking to, what that person cares about, and how to move the conversation forward. It even tells a BDR how to pronounce HCAHPS and what not to say.
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