Spikes Excitement Talk #246 with Genevieve Labrecque
From Spikes Excitement Talks · 00:31:25
Show by The Spikes
In this episode, Gordon speaks with Genevieve Labrecque, Head of Marketing Eyewear Middle East/Africa at Luxottica, about saying yes before you feel ready, human-led leadership and why trust is becoming marketing’s most important currency.From Nike and Uber to Oakley, Ray-Ban and now Luxottica, Genevieve shares how each brand taught her something different, from storytelling and data-led insight to setting a bold vision and balancing global consistency with local relevance. She talks about growing outside her comfort zone, blending the art and science of marketing, and how a manager who trusted her changed the scope of her career.She also looks ahead at marketing in a world shaped by AI, arguing that brands must rethink their media mix as people trust AI assistants for recommendations, and that the brands cutting through are those building cult personalities through founder stories and athletes as real partners.Tune in to hear Genevieve’s perspective on leadership, working parenthood and brand building, and why people want to be brought along on the journey.
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