The Digital Shift in Small Business Health Coverage
From The Beat · 00:23:09
Show by HLTH
Small business owners want health insurance that's easier to shop for, understand, and manage. Can the new technologies help deliver it?In this episode of The Beat's AI at HLTH series, host Sandy Vance talks with Ashish Mishra, the Executive Vice President and Segment Head of Health Care and Life Sciences at SoftServe, and Sean Conway, Vice President of Growth Technology at UnitedHealthcare. They explore how connected data and personalized digital experiences simplify health plan selection, enrollment, and ongoing support. They also chat about the importance of price transparency, faster service, and a future where digital optimization helps small businesses manage benefits with less administrative work.In this episode, they talk about:● Why small businesses increasingly expect consumer-friendly health insurance experiences● How personalization is moving beyond marketing into plan selection and digital workflows● Why fragmented data and disconnected systems complicate the benefits experience● How digital optimization could simplify enrollment, billing, and customer support● Why 24/7 access to information matters for busy business owners● How technology is helping reduce the time required to quote and enroll small groups● Why greater cost transparency can support more informed healthcare decisions● How an optimized digital concierge experiences could reshape small business benefitsA Little About Ashish and Sean:Ashish Mishra is a global business executive with 25+ years of experience in Business development, Technology and Consulting sales, and strategic alliances across the US, Europe, Australia, Singapore, and India. He built and mentored sales teams on a consulting-led, outcome-driven, multi-pronged sales strategy, creating profitable, sustainable businesses and operations. He is valued for building innovative offerings and partnerships with product, consulting, and hyperscaler organizations to increase footprint and structure large dealsSean Conway is Vice President of Growth Technology at UnitedHealthcare, where he focuses on making health insurance simpler and more accessible for small businesses. With more than 13 years of experience at UnitedHealthcare, he works to improve digital customer experiences through personalization, greater transparency, and technology that streamlines health plan selection, enrollment, and benefits management.
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