How to Audit Your Marketing Before the New Year and Build a Better Q1 Strategy
From Marketing Sucks · 26:44
Show by Amanda Casinha-Ginther
This week on Marketing Sucks, Amanda and Phil break down why January is too late to start auditing your marketing and how to get ahead before the new year hits. They walk through how to review what actually drove revenue, which campaigns were worth the effort, and where your time and budget could work harder. From looking beyond follower counts and lead volume to understanding acquisition costs, customer retention, and channel performance, this episode gets into the numbers that help you make better decisions. They also unpack how to turn your findings into measurable goals, reverse engineer the resources you need, and stop overlooking the customers you already have. If your January marketing plan is still “do more and hope it works,” this conversation will help you build a plan grounded in what your business actually needs.What You’ll Learn✔ Why November is the time to audit your marketing so you can start January with a plan✔ How to identify which products, services, and campaigns drove revenue and whether the return justified the effort✔ Why lead quality and conversion rates matter more than collecting a massive list of people who never buy✔ How to calculate acquisition costs by accounting for both advertising spend and the work required to produce your campaigns✔ Why customer retention, repeat purchases, and referrals deserve a place in your marketing strategy✔ How to review your email, social, advertising, and website performance while recognizing the role of awareness✔ How to turn your audit into measurable goals with deadlines and work backwards to identify the leads, budget, team, and content required✔ Why choosing one marketing metric to improve by 20% in Q1 can help you focus your resources where they could make the biggest difference—📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get socialInstagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting supportProduction: theultimatecreative.com
More episodes of Marketing Sucks
More episodes
- How to Have More Fun With Your Marketing Without Losing Your Strategy
- Email Marketing Basics: Your Q4 Holiday Strategy
- Why Social Proof Matters in Marketing and Sales
- Q4 Implementation for Marketing Campaigns - Best Practices
- REPLAY: Let’s Write Your Brand Story with Philip Ginther
- How We Run a Remote Agency While Living in Portugal for the Summer
- Welcome to Marketing Sucks
- Let's Drive Sales & Boost Brand Awareness with Intention
- Let’s Write Your Brand Story with Philip Ginther
- Let’s Get Better at Selling Ourselves with Britteney Ofodile
PodSearch is a free, independent podcast search engine. Read about PodSearch, the privacy policy or contact us.