Building the Elite Roping Association: Lessons From the Arena | ft. Bryce Herden
From Beneath The Brim · 44:13
Show by Brady Wilcox
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!There’s a lot more to putting on a team roping than opening the gates and running cattle.This week on Beneath the Brim, Brady Wilcox sits down with an arena owner and roping producer who left a career as a Montana lineman to pursue a business in the western industry.From building the Elite Roping Association to managing cattle, rebuilding after a tornado, and keeping events running when turnout falls short, this conversation explores the work and tough decisions behind the arena gates.We get into: • The real costs of producing team ropings • Why good help is one of your greatest assets • Building loyalty by taking care of contestants • Why staying busy doesn’t always mean making money • Protecting your reputation and thinking long term • Making time for family while building something to pass downWhether you rope, raise cattle, own a business, or hope to start one, this episode offers an honest look at what it takes to keep going.What makes you return to a roping—the cattle, the payout, the people, or how it’s run? Tell us in the comments.Subscribe to Beneath the Brim for more conversations about agriculture, business, and the people behind the western way of life.Interested in sponsoring the show? Message Beneath the Brim to start the conversation.#BeneathTheBrim #TeamRoping #WesternLifestyle #rodeolife #smallbusinessowner #cowboylife
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