Taylor Guitars: One Factory, Two Countries, One Form
From Ecommerce On Tap · 37:07
Show by Aaron Alpeter
Taylor Guitars builds guitars in El Cajon, California and Tecate, Mexico, about 45 minutes apart, and runs the two plants as one factory. Host Aaron Alpeter and cohost Daniel Scharff follow what the border costs it: how a USMCA certificate of origin decides whether the same guitar pays 0% or 25%, how a 2017 rosewood listing stopped parts at the same crossing, and how employee ownership shapes the company's decisions.Daniel Scharff is the founder of Startup CPG, a community for consumer packaged goods founders
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