Will Leach's Marketing to Mindstates
From Browse Audiobooks Instantly With This Curated Tapestry. · 4:46:00
Show by thebookvoice.com
Please visit https://thebookvoice.com/podcasts/2/audible/273890 to listen full audiobooks. Title: Marketing to Mindstates Author: Will Leach Narrator: Mike Rylander Format: mp3 Length: 4 hrs and 46 mins Release date: 07-15-21 Ratings: 4.9 out of 5 stars, 8 ratings Genres: Marketing & Sales Publisher's Summary: To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.
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