#267 The Multi-Million Pound Skill Most Accountants Avoid

From The Profitable Accountant Podcast · 43:20

Show by Reza Hooda

In this episode, I reveal the one skill that has been worth multi-millions to me over the last ten years.It’s not technical.And most accountants are doing everything they can to avoid it.I break down:The skill I kept being told to learn back in 2016, and why I put it offWhy the typical accountant personality makes it feel so uncomfortableWhy introverts can actually have the advantageThe “stop pause” technique a speaking coach taught me to cut out filler words and sound more confidentWhy your first 50 to 100 attempts will feel cringe, and why that’s the price you payThe unlikely place I recorded some of my best early content (great light, great sound, nobody watching)The simple clicker hack that turns everyday client questions into marketingHow an ad campaign I recorded in Oman is now bringing in leads every single dayWhy, in a world drowning in AI-generated content, this is the one thing nobody can copyA 3-hour challenge to get you started this weekI also get honest about my A level grades and the ACA retake that nearly got me sacked from PwC, and why none of that stopped me.This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.If you’ve ever avoided getting on camera because it feels uncomfortable, this episode is for you.If you’ve enjoyed my podcasts, here’s how you can get more value from me:Free stuffGet a free copy of my book The Four Pillars from hereWatch a short 8 min video on how you can win new clients whilst you sleep hereMy inner-circleJoin 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to meIf you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

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