22. Why Isn't My Podcast Growing? (The Back-to-Basics Audit)
From Podcasting for Female Entrepreneurs · 21:23
Show by Martha Lucía | Podcasting Coach
So, you've launched a podcast but you're not sure if you're on the track toptimise for podcast growth? This episode is your back-to-basics audit. I go through 8 questions to run through to make sure your podcast is actually set up to grow. This episode is all about the foundations for your podcast. Have you set yourself up to grow your podcast in the long term. It;s not a quick fix to your first 1,000 downloads, its to remind you what the basics are and how to get there. I help you to: nail down a specific audience and your SEO and keywords, check your title and cover art actually tell a brand new listener what your podcast is about, how to market your podcast beyond just posting clips and measuring the right things. If you're a female founder or coach using an audio-only podcast to grow your business, this is the audit to come back to whenever growth feels stuck. In this episode: The honest sense-check to do before you panic about growth How to get specific with your audience (and why a vague audience isn't enough) Why your podcasting SEO and keywords are the backbone of everything The title + cover art test: would a total stranger know what your podcast is about? Whether you're actually using your keywords and measuring what really matters Mentioned in this episode: Episode 15 all about SEO and keywords for podcasters My "If I launched a podcast for Carrie Bradshaw" reel on Instagram → HERE What to do next: 🎙️ Want me to run this audit with you on your actual podcast? My Podcast Blueprint Call is exactly that — we narrow your audience, SEO and keywords, and I map out your first 20 episodes → BOOK HERE 💌 Podline Bling: my weekly newsletter where I answer your podcasting questions → SIGN UP Connect with me: Instagram: @iammarthalucia Enjoyed this episode? Follow the show so you never miss one, and if it helped, let me know. I love hearing from you. 💕✨
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