EP 61 | Stop Leaving Money on the Table: A Pricing Model for Every Interior Design Client
From For Designer Business · 19:58
Show by 4Dbiz
Most interior design businesses are built around one way of selling. If you only know how to close a full service luxury client, that works well until the pipeline dips, the marketing budget grows, or a client walks in wanting something smaller and you have nothing to offer them. This episode is about building a reliable pricing model that can handle all of it.Shayna and Evelyn break down three core phases of design your pricing should cover: concept, design development, and management. The concept phase is the most undervalued sale in the industry and one of the most profitable when you have a team to delegate to. You are selling mood boards, furniture layout plans, a shopping list with size parameters, and a budget. For renovations, you are selling renderings, material allowances, and direct intros to your reps so your client can walk into a showroom with confidence. It's fast, clean, and not emotional.Between concept and full service sits what Shayna calls design only. You are building out the design, sourcing the selections, and presenting it to the client, but the purchasing, tracking, and installation stay with them. The strategy here is what she calls squeezing the lemon: figure out which product categories make you the most money, whether that's doing window treatments at a 300 percent markup or custom furnishings, and fold only those into this tier. Let the rest go. Full service sits at the top with its own range of levels depending on how much on site involvement the project demands.The point is not that you need to offer every service today. If you're full and only taking luxury full service clients, that's the right move for where you are. The point is that your pricing model should be built to price and close anything, so that when your business grows, when you start investing in marketing, when your cost per lead goes up, you are not dropping the client who wants to spend five grand because you only know how to sell one way. Build the tool now so the flexibility is there when you really need it.Listen to EP 58 | The Triangle Revisited: Why It's the Core of Your Design BusinessListen to EP 37 | The Triangle: Control Your Business in 3 MonthsClick to schedule your free consultation now and discover how 4Dbiz's flexible, fractional team can help you reclaim your time and build a design business that works for you. Have a burning question or idea that you want us to cover? Click here to leave us a "voicemail" for an opportunity to be featured in an upcoming episode!
More episodes of For Designer Business
More episodes
- EP 60 | The Proposal Is Dead: How to Actually Close an Interior Design Job
- EP 59 | The $#!% Is Hard: From Fire Starter to Firefighter
- EP 58 | Delegate Smarter: The SOP Trick We Wish We'd Found Sooner
- EP 57 | The Real Work of an Interior Design CEO: Systems, Strategy, and Vision
- EP 56 | End the Drought: How to Build a Marketing Engine That Actually Works
- EP 55 | The $#!% Is Hard: Trading Panic for Process
- EP 54 | Growing Pains: Saying No to New Clients
- EP 53 | The Unglamorous Truth About Scaling Your Design Business
- Welcome to For Designer Business
- EP 1 | Introducing: For Designer Business
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